What Are Promotional Products?

What Are Promotional Products?

Promotional products are customised items branded with a company’s logo or message, designed to boost brand awareness and foster customer loyalty. These items range from practical everyday objects to unique gifts, each serving as a constant reminder of your brand. Let’s explore what promotional products are, their different types, and why they are a valuable marketing tool.

Types of Branded Merchandise

Promotional products come in various forms, including apparel (T-shirts, hats), bags (tote bags, backpacks), drinkware (mugs, water bottles), office supplies (pens, notebooks), tech gadgets (power banks, wireless charging pads), and health items (hand sanitisers, wellness kits). Each type serves a unique purpose and can be customised to suit your marketing needs.

Why Use Promotional Products?

Promotional products are powerful marketing tools for several reasons:

  • Increased Brand Recognition: 83% of consumers can recall the advertiser of a promotional product they received in the past two years.
  • Cost-Effective Marketing: They offer a high return on investment, with a significantly lower cost per impression than traditional advertising.
  • Customer Loyalty and Retention: 79% of people are more likely to do business with a company that has given them a promotional item.
  • Versatile and Targeted: These products can be tailored to specific audiences and occasions, making them a flexible marketing tool.
  • Long-Lasting Impact: Unlike digital ads, promotional products have a long shelf life. Items like mugs, pens, and bags provide repeated exposure to your brand over time. 85% of recipients keep a promotional product for more than a year.


    Promotional products are a versatile and effective way to enhance brand recognition, build customer loyalty, and achieve marketing goals. From branded apparel to eco-friendly bags, they provide value to your customers and keep your brand in the spotlight. Ready to explore the world of promotional products? Request a quote today, and let us help you find the perfect items!

    Back to blog